When you visit Hualien in the summer to enjoy its majestic mountains and seas, don’t forget to check out the winners of the 2nd “Hundred Great Souvenirs of Hualien County.” Perfect for giving (or treating yourself).
A Century of Japanese Confectionery｜E Bi Su Pastry Shop “God-of-Fortune Gift Box”
Established in 1899 as “E Bi Su” - named after Ebisu, one of Japan’s Seven Lucky Gods - the shop was founded by Japanese confectioner Koyuki Yasutomi, who co-developed the Hualien Sweet Potato pastry with Taiwanese pastry master Fang Chang, the first-generation Taiwanese owner. It became an iconic product of the Karenkō Prefecture and was a popular tribute gift for high-ranking officials and even the Emperor of Japan, earning numerous awards, many of which are still proudly displayed in the shop. Now run by the third-generation owner Shun-Pin Chang (and grooming a fourth), the Chang family continues the legacy of E Bi Su and the iconic sweet potato treat.
The God-of-Fortune Gift Box contains Hualien Sweet Potato (their signature pies), Hualien Taro, and Mochi. The elegant packaging features Ebisu and Japan’s Seven Lucky Gods, conveying goodwill - making it ideal for personal indulgence and gifting.
INFO｜E Bi Su Pastry Shop
Address: No. 65 Zhonghua Rd., Hualien City
Telephone: 03-8322856
Business hours: 08:30-22:00
Lavatory: Yes
Returned Youth × Local Produce × Creative Marketing｜Always Taste Amazing - Bitter Tea Oil, Pickled Beans & Chili
Inspired by the flavors of Hualien, “Always Taste Amazing” develops healthy, delicious, and regionally inspired foods. Their flagship product - bitter tea oil with pickled beans and chili - combines locally sourced bitter tea oil, sautéed with no additives, offering a rich aroma and crisp flavor. Ideal for cooking or gifting.
Always Taste Amazing, established in 2021, was founded by a group of young people returning to their hometown. Driven by the desire to preserve the culinary skills passed down from their mothers and grandmothers, they transform these warm, nostalgic flavors into convenient dishes suited for modern lifestyles. The brand is committed to local production and carefully crafting every bite, combining regional agricultural products with innovative marketing. This fresh approach injects new vitality into Hualien’s souvenir market, making the delicious tastes of Hualien a cherished part of everyday life for both travelers and locals alike.
INFO｜ Available at Border Town - consignment shop
Address: No. 87 Datong St., Hualien City
Telephone: 03-8346550
Business hours: 11:00-13:30、17:00-20:30（Closed Sundays）
Lavatory: Yes
A Memory Worn on the Head｜Sa,opo Handmade Amis Calok (Mini Flower Hats)
In the Amis culture, the flower hat symbolizes identity, honor, and tribal belonging. The Sa,opo hats are handcrafted - an iron wire bent into shape without breaking - symbolizing the continuity of life and culture. Designs are meticulously drawn before assembly to ensure each hat blends tradition with modern sturdiness.
In the past, only elders, leaders, and those with special status within the tribe were allowed to wear the traditional flower hats. Creating these “small flower hats” not only introduces children to their cultural heritage from a young age but also transforms this craft into a meaningful cultural keepsake - perfect for gifting and commemorating. Through these handcrafted hats, people share a heartfelt cultural experience along with their gifts, allowing more individuals to appreciate the artistry of the Amis people. This tradition continues to shine and be passed down to future generations.
INFO｜Sa,opo Handmade
Address: No. 14, Ln. 218, Renli 5th St., Jian Township, Hualien County
Telephone: 03-846-0527
Lavatory: No
※Orders can be placed online, with options to discuss and customize colors and patterns.
A Tribute From Fenglin Soil｜Mayaw Coffee Honey Drip Bag Gift Box from Fenglin Coffee Estate, Hualien
A group of coffee farmers and roasters from Mayawcofe Art Word University in Fenglin Township, located near Cacora’an (an Amis term referring to Fenglin Mountain south of Fenglin, one of the origins of the Amis people), have selected premium local coffee and honey to create the Fenglin Coffee Estate’s Mayaw Coffee Honey Drip Bag Gift Box.
Inside the gift box are sun-dried and honey-processed coffees from Fenglin. Thanks to the region’s excellent climate, the coffee cherries are plump, glossy, and bright red. Made with scientific methods, the coffee offers a smooth, mellow taste with a delicate, fresh aroma that appeals to everyone. The honey is sourced from the Changqiao Longan Orchards of Fenglin, a naturally diverse wildflower longan honey with rich, deep throat notes and a sweet flavor that carries natural fruity and subtle floral scents - perfect for gifting or personal enjoyment.
INFO｜Mayawcofe Art Word University
Address: No. 140, Zhonghua Rd., Fenglin Township, Hualien County
Telephone: 0985-862200
Business hours: 08:00-12:00
Lavatory: No